Sally Farr - REALTOR®

Sally has lived in Jacksonville for 55 years and is dedicated to serving others. She began her career in the service industry, working in an assisted living home for the elderly. In the early 90’s, she purchased and operated a beauty salon which she subsequently managed for the next twenty-plus years. Sally maintained that customer base over time, eventually bringing it into the fold of her real estate business. She became a licensed realtor and joined RiverPoint in 1997—one of the best decisions that she ever made.

Sally’s customers repeatedly praise her for her caring spirit and exceptional work ethic. She understands the Jacksonville market like the back of her hand, having lived here since 1967. She has been consistently recognized as a 5 Star Agent from 2005–2022 and enjoys a great deal of repeat business as customers appreciate her loyalty and come back to her time and time again with their real estate needs. She’s even had the pleasure of selling to former clients’ adult children. Sally is honored to have served a multitude of sellers and buyers throughout her 25-year career and looks forward to continued success with the Riverpoint Real Estate team.